In the 1980′s womens’ rights to equal employment, and subsequent gains up the corporate ladder, were embraced by a new breed of hungry go- getter women who were not content to sit at home and just raise kids, walk the family dog or do domestic chores.
Over the past thirty years women have been successfully working their way up to high flying careers. Why, last year alone, a survey in the UK concluded that more women started a new business in the last twelve months than in any previous year, placing female entrepreneurs firmly on the road to success not only within big corporations, but as solo artists, too.
Real women have been enjoying their freedom due to high earnings in top- notch businesses and as such have started a new trend – basically buying what they want when they want it! Business women are doing it for themselves and are not waiting for their men folk to do it for them. Don’t ask a friend whose sporting a new eternity ring who gave it to her as the chances are she bought it herself.
Many women today are not waiting for the proposal from the man in their lives; they want to be able to say they have “got there” and achieved it by themselves. They are attracted to the wonderful array of coloured diamonds that can compliment a business suit in earrings, ring, bracelet, brooch or pendant form, and they are not afraid to advertise it. So what are these successful woman able to purchase with their big buck salaries?
Diamonds – still a girl’s best friend – now come in an amazing array of rainbow colours, from a rich cherry red, velvety chocolate brown, candy pink, pretty purple, onyx yellow, royal navy, meadow green, organic olive, tropical sunshine orange, glistening grey, caviar black and translucent white – all of which are discovered individually by the cut, size and polish applied to the stone by the gem handler. There is literally something for everyone – who can afford to pay for it of course!
The brilliance of the tones in these stones almost emulates that of a good cherry brandy, cognac, vodka or champagne. When all is said and done, the opulence of diamonds and good liquor really go hand in hand, a certain joie de vivre in the purest but most luxurious combination.
The rich textures emanating from these fascinating stones relay pure unconditional pleasure both by the wearer and the beholder. Of course, diamonds are not just restricted to the body – cigarette lighters, pens, business card holders, anything corporate that can be “flashed” can be decorated with diamonds. When these women appear “dressed successfully” for a business meeting it isn’t just “eye candy”, it can reflect on how well the company is performing, whether you would feel secure in dealing with them by the level of self confidence they generate, giving you that feeling that your business would be safe in their hands and perhaps you will reap your just rewards too.